Musical Taste and Monetization – The Business Side of Music

MHI2244.01
Course System Home Terms Spring 2025 Musical Taste and Monetization – The Business Side of Music

Course Description

Summary

How do we find the music we like? Recommendations from friends? Listening to the opening band at a live concert? Movies? Video games? Algorithms? Music is everywhere. But (as of 2024), when more than 100,000 tracks are being uploaded every day to digital streaming platforms and Spotify gives us access to over 100 million tracks, the chances of encountering a piece of music become counterintuitively and surprisingly low. This course will explore the factors that influence our musical taste and how the industry monetizes our love of music. We will examine the latest research on music, media, and science, bringing awareness to our freedom, or the lack of, in our everyday decision-making. Topics include streaming platforms, algorithmic recommendation, human connection and community. We will also spend some time on the business side of music, including the recent history of the recording industry as well as real-life examples of contracts, productions, publicity, and other aspects of music production. This course will ask a lot of questions. But there will be no right or wrong answers. Using music as the entry point, participants will be encouraged to think about what’s next. Please feel free to let me know of any accommodation needs.

Instructor

  • Michael Wimberly

Day and Time

Academic Term

Spring 2025

Area of Study

Credits

2

Course Level

2000

Maximum Enrollment

15